Navigating Digital Frontiers: Analyzing the Strategies and Impact of Islamic Da'wah on Instagram

Authors

  • Abdi Ar-Ridho Universitas Islam Negeri Sumatera Utara
  • Rubino Rubino Universitas Islam Negeri Sumatra Utara
  • Efi Brata Madya Universitas Islam Negeri Sumatra Utara

DOI:

https://doi.org/10.12928/channel.v11i2.474

Keywords:

social media, religious discourse, online outreach, religious communication, social movement

Abstract

In the wake of the digital revolution, online platforms have become pivotal arenas for religious discourse, reshaping traditional preaching methodologies. This study delves into the dynamic landscape of Islamic da'wah on Instagram, focusing on two prominent accounts, @abuazzamtv and @salaf.alummah. Leveraging a qualitative research approach, this research integrates SWOT analysis and Business Model Canvas (BMC) examination to unravel the intricacies of these accounts. The analysis unveils the strengths, weaknesses, opportunities, and threats faced by these platforms, shedding light on their unique strategies and challenges. @abuazzamtv, renowned for its extensive outreach, faces challenges in reciprocal engagement, while @salaf.alummah grapples with content format limitations. Despite these challenges, both accounts exhibit innovative approaches, including diverse content creation and active collaborations. Through strategic recommendations emphasizing interactive engagements and diverse content formats, this study offers valuable insights for enhancing the impact of online religious discourse on Instagram, fostering enduring connections in the digital age.

References

Aliyati, R. R. N., Setiana, W., & Aripudin, A. (2020). Pesan Dakwah Antara Keluasan dan Kedangkalan dalam Instagram @Pendosahebat.Id. Tabligh: Jurnal Komunikasi Dan Penyiaran Islam, 5(3), 309–330. https://doi.org/10.15575/tabligh.v5i3.1939

Ambarsari, Z. (2021). Penggunaan Instagram Sebagai Media Dakwah. Prosiding Seminar Nasional PBSI-III Tahun 2020, 81–86. http://digilib.unimed.ac.id/id/eprint/41225

Bolanle, F. A., Adekunle, B. M., & Saeed, R. A. (2021). Effects of Information Communication Technology on Da’wah Activities Amidst COVID-19 Pandemic. In COVID-19: Tackling Global Pandemics through Scientific and Social Tools (pp. 125–129). https://doi.org/10.1016/B978-0-323-85844-1.00008-8

Bungin, B. (2017). Metodologi Penelitian Kualitatif Aktualisasi Metodologis Ke Arah Ragam Varian Kontemporer. Depok: Rajawali Pers. ISBN: 979-421-856-1

Cholifah, Y. W., & Adrianto, A. E. (2023). Analysis of a Persuasive Video on YouTube: A Collaboration between the Indonesian Ministry of Health and the Nahdlatul Ulama to Promote COVID-19 Vaccination in Indonesia. CHANNEL: Jurnal Komunikasi, 11(1), 61–70. https://doi.org/10.12928/channel.v11i1.250

Febrian, D., Ariesta, A., & Utari, D. R. (2022). Implementation Of E-Commerce With Business Model Canvas (BMC) Method To Increase Sales In Detak Original Store: Implementasi E-Commerce Dengan Metode Business Model Canvas (BMC) Untuk Meningkatkan Penjualan Di Detak Original Store. SYSTEMATICS, 4(1), 392–408. https://doi.org/10.35706/sys.v4i1.6386

Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). Prentice Hall. ISBN: 978-0-13-210292-6

Kumar, D. (2019). Importance of Internet in Library and Information Services. International Journal of Applied Research, 5(5), 166–168.

Mayangsari, D., & Salim, M. (2021). The Effectiveness of University Instagram Account as Information Media for Students. 3rd Jogjakarta Communication Conference (JCC 2021). https://doi.org/10.2991/assehr.k.211121.040

Makhutla, N. E. (2021). Effectiveness of Using Social Media for Preaching During Covid-19 Lockdown. Pharos Journal of Theology, 102(Special Issue 2). https://doi.org/10.46222/pharosjot.102.22

Marta, R. F., Kurniasari, N., Salim, M., Widaningsih, T. T. (2023). Anxiety by COVID-19 Death Reports: Explanatory Study among Jakarta’s Muslim Young Adults. Mediator: Jurnal Komunikasi 16 (1) https://doi.org/10.29313/mediator.v16i1.2215

Muthohirin, N. (2021). Da’wa in Social Media: The Views of Ustad Hanan Attaki and Felix Siauw to The Hijrah Phenomenon. Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies, 17(2), Layouting. https://doi.org/10.18196/afkaruna.v17i2.12671

Noor, J. (2017). Metode Penelitian: Skripsi, Tesis, Disertasi, dan Karya Ilmiah. In Kencana. ISBN 978-602-3730-82-2

Nurrahmi, F., & Farabuana, P. (2020). Efektivitas Dakwah melalui Instagram. Nyimak: Journal of Communication, 4(1), 1. https://doi.org/10.31000/nyimak.v4i1.2326

Prabowo, D. L., Salim, M., Hariyanti, N., Marta, R. F. (2022). Pengaruh Terpaan Tayangan Video YouTube Otodriver. com Terhadap Asosiasi Merek Mobil Pada Pengikut Akun. Jurnal Audience: Jurnal Ilmu Komunikasi 5 (1), 95-110. http://publikasi.dinus.ac.id/index.php/audience/article/view/5797

Rizaty, M. A. (2022). Daftar Negara Terbanyak Habiskan Waktu di Medsos, Ada Indonesia. Data Indonesia. Retrieved from https://dataindonesia.id/digital/detail/daftar-negara-terbanyak-habiskan-waktu-di-medsos-ada-indonesia

Salim, M., Wibowo, A. A., Hariyanti, N. (2023). Kajian Kebijakan Komunikasi Kesehatan Global Terkait Vaksinasi COVID-19. Komunikasi dan Isu Global Kontemporer. 83-98. Penerbit Samudra Biru. ISBN: 978-623-261-557-1

Salim, M., Utami, F. U., Bramantyo, H. (2021). Digital Media-Based Nutrition Health Communication Model. 3rd Jogjakarta Communication Conference (JCC 2021). 247-251. https://www.atlantis-press.com/proceedings/jcc-21/125964693

Safitra, R., Salim, M., Marta. R. F., Hariyanti, N. (2022). Peningkatkan Wisatawan Masa New Normal: Telaah Strategi Komunikasi Pemasaran Dinas Pariwisata dan Kebudayaan Kabupaten Kampar. Jurnal Politikom Indonesiana. 7 (1). 40-64. https://doi.org/10.35706/jpi.v7i1.6701

Setiawati, S., Wijiastuti, A., Andris, V., & Rohilah, N. (2023). Pengaruh Reels Instagram Dakwah Terhadap Moderasi Beragama Peserta Didik Madrasah Tsanawiyah. Jurnal Pendidikan Indonesia, 4(03), 239–251. https://doi.org/10.36418/japendi.v4i03.1637

Sztompka, P. (2007). Sosiologi Perubahan Sosial (terjemahan). Jakarta: Pranada Media Group. ISBN: 979346416X

Thaib, E. J. (2021). Problematika Dakwah di Media Sosial - Google Books. In Insan Cendekia Mandiri. https://www.google.co.id/books/edition/Problematika_Dakwah_di_Media_Sosial/y2gtEAAAQBAJ?hl=en&gbpv=1&dq=media+sosial&pg=PA15&printsec=frontcover

Yuliasih, M. (2022). Pemanfaatan Instagram Sebagai Media Dakwah Bagi Generasi Millenial. Jurnal Da’wah: Risalah Merintis, Da'wah Melanjutkan, 4(2), 65–76. https://doi.org/10.38214/jurnaldawahstidnatsir.v4i2.106

Zaimmudin Mohd Zain, M., Wahida Hasbullah, S., Sukri, S., Yazmeen Hapiz, H., Wahida Radzuan, A., Sharina Abdul Latef, A., Mohd Zain, R., Ramli, A., Technology, C., & Malaysia Kelantan, U. (2021). Muslim Celebrities’ Preaching on Social Media and Its Impact on Young Muslim Fashion Consumers-Palarch's. Journal Of Archaeology Of Egypt/Egyptology, 18(8), 577.

Zuraida, Z. (2023). Comparing the Effectiveness of Hashtags in Digital Social Movements: A Case Study of #PercumaLaporPolisi and #PolriSesuaiProsedur in Indonesia. CHANNEL: Jurnal Komunikasi, 11(1), 21–32. https://doi.org/10.12928/channel.v11i1.339

Downloads

Published

2023-10-09

How to Cite

Ar-Ridho, A., Rubino, R., & Madya, E. B. (2023). Navigating Digital Frontiers: Analyzing the Strategies and Impact of Islamic Da’wah on Instagram. CHANNEL: Jurnal Komunikasi, 11(2), 121–128. https://doi.org/10.12928/channel.v11i2.474

Issue

Vol. 11 No. 2 (2023): CHANNEL: Jurnal Komunikasi 23rd Edition

Section

Articles

License

Copyright (c) 2023 CHANNEL: Jurnal Komunikasi

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.