Vol. 4 No. 1 (2026)

Articles

• Does internal branding boost brand endorsement and brand-supporting behavior? The role of brand knowledge

  👥 Suryana Hendrawan⁽¹⁾★, Christina Whidya Utami⁽²⁾, Budi Barata Kusuma Utami⁽³⁾, Rikha Muftia Khoirunnisa⁽⁴⁾, Wei Zhao⁽⁵⁾

  (1) Universitas Ahmad Dahlan, Yogyakarta, Indonesia
  (2) Universitas Ahmad Dahlan, Yogyakarta, Indonesia
  (3) Universitas Ahmad Dahlan, Yogyakarta, Indonesia
  (4) Universitas Ahmad Dahlan, Yogyakarta, Indonesia
  (5) Taishan University, Shandong, China

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  📈 Abstract : 10    📥 PDF : 27

  DOI10.12928/jombi.v4i1.2136 📄 1-20

• How green intellectual capital and green commitment shape environmental performance: The mediating role of pro-environmental behavior

  👥 Zainal Abidin Marasabessy⁽¹⁾★, Ummi Salamah Tianotak⁽²⁾, Noviyanti Soleman⁽³⁾

  (1) Institut Agama Islam Negeri Ternate, Maluku Utara, Indonesia
  (2) Indiana University Bloomington, Bloomington, United States
  (3) Khon Kaen University, Khon Kaen, Thailand

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  📈 Abstract : 25    📥 PDF : 25

  DOI10.12928/jombi.v4i1.2213 📄 21-39

• Green brand evangelism: The role of green brand attachment, attitudinal green purchase intention, and green brand loyalty

  👥 Sinta Putri Anggraini⁽¹⁾★, Arwin Yafi Rahmatullah⁽²⁾, Amelindha Vania⁽³⁾, Aris Kusumo Diantoro⁽⁴⁾

  (1) Sekolah Tinggi Ilmu Ekonomi Darul Qur’an Minak Selebah, Lampung, Indonesia
  (2) Universitas Bumigora, Nusa Tenggara Barat, Indonesia
  (3) Universitas Islam Negeri Malang, Jawa Timur, Indonesia
  (4) Institute of Management of Technology National Yang Ming Chiao Tung University, Hsinchu City, Taiwan

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  📈 Abstract : 8    📥 PDF : 16

  DOI10.12928/jombi.v4i1.2216 📄 40-58

• Bridging the gap: A multi-level narrative review of leadership styles and knowledge hiding in organizations

  👥 Bilaludin Bilaludin⁽¹⁾★, Indi Deli Fiallo Wibowo⁽²⁾

  (1) Universitas Gadjah Mada, Yogyakarta, Indonesia
  (2) Universitas Gadjah Mada, Yogyakarta, Indonesia

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  📈 Abstract : 9    📥 PDF : 4

  DOI10.12928/jombi.v4i1.2200 📄 59-73

• Enhancing financial well-being and saving behavior: Do family, peers, and financial behavior matter?

  👥 Tina Sulistiyani⁽¹⁾★, Desta Rizky Kusuma⁽²⁾, Made Galih Wisnu Wardana⁽³⁾

  (1) Universitas Ahmad Dahlan, Yogyakarta, Indonesia
  (2) Universitas Ahmad Dahlan, Yogyakarta, Indonesia
  (3) Universitas Ahmad Dahlan, Yogyakarta, Indonesia

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  📈 Abstract : 10    📥 PDF : 12

  DOI10.12928/jombi.v4i1.2202 📄 74-99