The phenomenon of xenoglossophilia in podcast media: A portrait of generation Z’s communication

Authors

  • Oktarina Puspita Wardani Universitas Islam Sultan Agung
  • Meilan Arsanti Universitas Islam Sultan Agung
  • Evi Chamalah Universitas Islam Sultan Agung
  • Dwi Wara Wahyuningrum Universitas Darussalam Gontor

DOI:

https://doi.org/10.26555/bs.v45i2.1552

Keywords:

Foreign Language, Generation Z , Podcast , Xenoglossophilia

Abstract

This study aims to analyze how xenoglossophilia manifests in podcast content, and its impact on the communication patterns of Generation Z. Adopting a qualitative approach, this study uses discourse analysis to examine popular podcasts that frequently incorporate foreign languages and are widely consumed by Generation Z. The survey results conclude that Generation Z's foreign language use is primarily driven by social trends and influences, with social media and films as the primary sources. Foreign languages are most frequently used in everyday conversation and social media, while usage in formal contexts remains low, suggesting that this practice is more of a lifestyle than a communicative need. Analysis of The Indah G Show podcast reinforces these findings through quotes highlighting the superiority of English over Indonesian in terms of efficiency and vocabulary. This phenomenon reflects a shift in the linguistic attitudes of the younger generation and poses challenges in maintaining the sustainability and prestige of the Indonesian language in the era of globalization. This study recommends the development of a digital media-based learning model for the use of foreign languages to preserve and strengthen national language identity.

References

Aisyah N, L. Zahara, & Wardarita, R. (2020). Kesalahan penulisan pada pamflet dan papan nama pertokoan di Kota Baturaja Kabupaten OKU.

Ariyanto, Z. R., Rahmawati, L.E., & Lestari, W.D. (2024). Case study of the xenoglossophilia phenomenon in indonesian language and literature education students. The 19th University Research Colloqium. https://www.repository.urecol.org/index.php/proceeding/article/download/2801/2732/5398

Arum, S. L., Zahrani, A., & Duha, N. A. (2023). Karakteristik generasi z dan kesiapannya dalam menghadapi bonus demografi 2030. Accounting Student Research Journal, 2(1), 59–72. https://doi.org/10.62108/asrj.v2i1.5812

Castren, S. (2022). Attitudes of the generation z in the context of social media marketing communications. Tallinn University.

Chan, C. K. Y., & Lee, K. K. W. (2023). The ai generation gap: Are gen z students more interested in adopting generative ai such as chatgpt in teaching and learning than their gen x and millennial generation teachers? Smart Learning Environments, 1–23. https://doi.org/10.1186/s40561-023-00269-3

Chetioui, Y., & El Bouzidi, L. (2023). An investigation of the nexus between online impulsive buying and cognitive dissonance among gen Z shoppers: are female shoppers different? Young Consumers, 24(4), 406-426. https://doi.org/10.1108/YC-06-2022-1548

Dahniar, A., & Rr. Sulistyawati. (2023). Analisis campur kode pada tiktok podcast kesel aje dan dampaknya terhadap eksistensi berbahasa anak milenial: Kajian sosiolinguistik. Enggang: Jurnal Pendidikan, Bahasa. Sastra Seni, dan Budaya, 3(2). https://doi.org/10.37304/enggang.v3i2.8988

Duffett, R.G. (2022). Influence of youtube commercial communication on organic eWOM, purchase intent and purchase associations among young consumers. International Journal of Web Based Communities, 18(1), 87-107. https://doi.org/10.1504/IJWBC.2022.122394

Fajri, L. M. I., & Sabardila, A. (2021). Humor bahasa dalam film ooo menu jarin: Sebagai kritik terhadap xenoglosofilia di ruang publik. Cakrawala Linguista, 4(1), 11–21. doi: 10.26737/cling.v4i1.2444

Hadi, D. A., Prayitno, H. J., Sumardjoko, B., Afiahah, N. A., Kartini, N. H., & Jamaluddin, N. (2024). Criticism of xenoglossophilia in national competition pamphlets and its implementation with Presidential Decree Number 63 of 2019. Proceedings of the 3rd International Conference on Education for All (ICEDUALL 2023), 43–54. https://doi.org/10.2991/978-2-38476-226-2_5

Hilaliyah, H., Atmapratiwi, H., & Kurniadi, F. (2021). Sosialisasi padanan kata bahasa Indonesia pada masa pandemi covid-19 di Karang Taruna Melati (Karamel) RW 017 Graha Indah, Jatikramat, Jatiasih, Kota Bekasi. Senada Semangat Nas. dalam Mengabdi, 2(1).

Isra, Z, Djou, D.N., & Umar, F.A. (2021). Campur kode dalam konten video youtube Gen Halilintar tahun 2019. 2(2). https://repository.ung.ac.id/en/skripsi/show/311417020/campur-kode-dalam-konten-video-youtube-gen-halilintar-tahun-2019.html

Khoirunnisak, A., Febriana, A. N., Mansur, Hermawati, A., & Sani, M. U. (2025). Revitalisasi komunikasi sosial di era modern. Journal of Democratia, 3(1), 11–19. https://doi.org/10.31331/jade.v3i1.3620

Murny, M., & Hamdani, R. (2022). Penggunaan bahasa asing dalam struktur kalimat bahasa Indonesia pada mahasiswa. Jurnal Pendidik dan Konseling JPDK, 4(5).

Saputra, N., & Aida, N. (2019). Keberadaan penggunaan bahasa Indonesia pada generasi milenial. Prosiding Semdi-Unaya Seminar Nasional Multi Disiplin Ilmu UNAYA, 3(1).

Pratidina, N. D., & Mitha, J. (2023). Dampak penggunaan media sosial terhadap interaksi sosial masyarakat: Studi literature. Jurnal Ilmiah Universitas Batanghari Jambi, 23(1), 810–815. https://doi.org/10.33087/jiubj.v23i1.3083

Puspitasari, A. (2017). Menumbuhkan bahasa indonesia yang baik dan benar dalam pendidikan dan pengajaran. Tamaddun, 16(2). https://doi.org/10.33096/tamaddun.v16i2.55

Rahayu, W. (2023). Penggunaan dan pemaknaan bahasa Indonesia pada era globalisasi. Jurnal Penelitian Multidisiplin, 2(1), 158–162. https://doi.org/10.58705/jpm.v2i1.117

Rahmadhani, P. R., & Syaputra, E. (2022). Penggunaan bahasa Indonesia dan bahasa gaul di kalangan remaja. Jurnal Multidisiplin Dehasen MUDE, 1(3). https://doi.org/10.37676/mude.v1i3.2339

Rahmawati, K. D., Yulianeta, Y., Hardini, T. I., Sunendar, D., & Fasya, M. (2022). Xenoglosofilia: Ancaman terhadap pergeseran bahasa Indonesia di era globalisasi. Jurnal Penelitian Pendidikan, 22(2), 168-181. https://doi.org/10.17509/jpp.v22i2.48110

Ridlo, M., Satriyadi, Y., Nasution, A., & Arandri, N. (2021). Analisis pengaruh bahasa gaul di kalangan mahasiswa terhadap bahasa Indonesia di zaman sekarang. Jurnal Kewarganegaraan, 5, 561–569. https://doi.org/10.31316/jk.v5i2.1940

Rohmah, N. N. (2020). Media sosial sebagai media alternatif manfaat dan pemuas kebutuhan informasi masa pandemik global covid 19 (Kajian analisis teori uses and gratification). Al-Ilam: Jurnal Komunikasi dan Penyiaran Islam, 4(1), 1–16.

Sa’diyah, I., Chairinnisa, A.R., & Amir, A.Q. (2021). Nasionalisme di era globalisasi melalui peningkatan eksistensi bahasa Indonesia. Prosiding Seminar Nasional SAINS DATA, 1(1). https://doi.org/10.33005/senada.v1i01.5

Safira, R. (2023). Dampak kemajuan teknologi pada pendidikan Bahasa Indonesia. Student Scientific Creativity Journal, 1(3), 54–62. https://doi.org/10.55606/sscjamik.v1i3.1329

Sanjaya, W. (2015). Penelitian pendidikan: Metode, pendekatan, dan jenis. Kencana,

Saragih, D. K. (2022). Dampak perkembangan bahasa asing terhadap bahasa Indonesia di era globalisasi. Jurnal Pendidikan Tambusai, 6(1), 2569-2577. https://jptam.org/index.php/jptam/article/download/3312/2781/6350

Sari, D. K., & Setyawan, B.W. (2023). Eksistensi penggunaan bahasa Indonesia pada budaya ‘Nongkrong’ generasi milenial. Jurnal Komposisi, 6(2). https://doi.org/10.53712/jk.v6i2.1790

Sari, L. K. (2023). Xenoglosofilia pada akun instagram Indonesian event: Potret terkini retorika tulisan Indonesia dan implikasinya terhadap pendidikan Bahasa Indonesia. Journal on Teacher Education, 4(3). https://journal.universitaspahlawan.ac.id/index.php/jote/article/view/11218

Sitorus, D. T. F., & Nisa, K. (2023) Pengaruh bahasa gaul terhadap bahasa Indonesia di kalangan mahasiswa Universitas Asahan. Jurnal Komunitas Bahasa, 11(1). https://doi.org/10.36294/jkb.v11i1.3392

Sundani, M. F. F. R., Budiman, M. R. A., Mardliyyah, S., Sari, N. W., & Salsabila, S. P. (2024). Xenoglosofilia: Gambaran self-esteem pada generasi z yang gemar mencampurkan bahasa. PSIKODINAMIKA: Jurnal Literasi Psikologi, 4(2), 94–102. https://doi.org/10.36636/psikodinamika.v4i2.4346

Susanto, D., Risnita, & Jailani, M.S. (2023) Teknik pemeriksaan keabsahan data dalam penelitian ilmiah. Qosim: Jurnal Pendidik Sosial Humaniora, 1(1). https://doi.org/10.61104/jq.v1i1.60

Wiryajaya, G., Rosadi, S. S., Sarumaha, Y., Saragih, Z. A., Santoso, E., & Rosmaini, R. (2025). Pergeseran kaidah bahasa Indonesia di kalangan gen z dan milenial akibat dampak teknologi dan budaya Pop. Trending: Jurnal Manajemen dan Ekonomi, 3(1), 1-10. https://doi.org/10.30640/trending.v3i1.3271

Downloads

Published

2025-10-20

Issue

Vol. 45 No. 2 (2025): BAHASTRA

Section

Articles

License

Copyright (c) 2025 Oktarina Puspita Wardani, Meilan Arsanti , Evi Chamalah , Dwi Wara Wahyuningrum

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.