1.
Gibbran Prathisara, Laga Adhi Dharma, Li H. Multimodal Construction of AIDCA Persuasion in Islamic Philanthropic Video Advertising: An Analysis of Lazismu’s Kisah Ais. Channel J. Komun. 2026;14(2):231-243. doi:10.12928/channel.v14i2.2353