CHANNEL: Jurnal Komunikasi <table width="100%" bgcolor="#f0f0f0"> <tbody> <tr> <td width="20%">Journal title</td> <td width="60%"><strong>CHANNEL: Jurnal Komunikasi</strong></td> <td rowspan="9" valign="top" width="20%"><a href=""><img src="" /></a></td> </tr> <tr> <td width="20%">Initials</td> <td width="60%"><strong>CHANNEL</strong></td> </tr> <tr> <td width="20%">Abbreviation</td> <td width="60%"><em><strong>CHANNEL</strong></em></td> </tr> <tr> <td width="20%">Frequency</td> <td width="60%"><strong>Two issues per year | April- Oktober</strong></td> </tr> <tr> <td width="20%">DOI</td> <td width="60%"><strong>Prefix 10.12928/channel</strong><strong><br /></strong></td> </tr> <tr> <td width="20%">ISSN</td> <td width="60%"><strong>E-ISSN: <a href="">2621-2579</a></strong></td> </tr> <tr> <td width="20%">Editor-in-chief</td> <td width="60%"><a href=";hl=en&amp;oi=ao" target="_blank" rel="noopener"><strong>Nunik Hariyanti</strong></a></td> </tr> <tr> <td width="20%">Publisher</td> <td width="60%"><a href=""><strong>Universitas Ahmad Dahlan</strong></a></td> </tr> <tr> <td width="20%">Citation Analysis</td> <td width="60%"><strong><a href=";user=3-g-GqIAAAAJ&amp;view_op=list_works&amp;authuser=3" target="_blank" rel="noopener">Google Scholar</a> | <a href="" target="_blank" rel="noopener">Sinta 3</a><br /></strong></td> </tr> </tbody> </table> <hr /> <p><strong>CHANNEL: Jurnal Komunikasi</strong> has been listed on <strong><a title="SINTA 3" href="" target="_blank" rel="noopener">Sinta 3</a> </strong>(Document No. 105/E/KPT/2022) by the Ministry of Research, Technology and Higher Education of the Republic of Indonesia. </p> <p>CHANNEL: Jurnal Komunikasi<strong> ISSN <a href="">2339-2681 </a>(print) and ISSN <a href="">2621-2579 </a>(online)</strong> publish in April and October twice a year. It is dedicated to discussing, exploring, and disseminating the latest issues and development of communication, particularly those related to media studies and digital media.</p> <p>The manuscripts sent should have substantial empirical and theoretical contributions and highlight the significance of those contributions to the field of communication. Therefore, preference is given to the submission that examines, extends, or builds solid theoretical frameworks while empirically assessing the issues with high importance for communication theory and practice.</p> <p>Publishers receive written contributions that have never been published in another journal. After registration, the article can be directly submitted into the online journal system on this page.</p> <p> </p> en-US (Nunik Hariyanti) (Rifdah Zulfa Ghina Nabilah) Tue, 25 Oct 2022 00:00:00 +0000 OJS 60 Exploration of Kompas Editorial Frames on Human Rights Issues during 2014-2021 <p><span style="font-weight: 400;">Editorials occupy a vital position in the media because they present official media opinions to the public on specific issues, including human rights issues. Therefore, this study focuses on how Kompas daily frames editorials on human rights issues in January and December 2014–2021. The research method is qualitative with Urs Dahinden framing analysis techniques. This technique divides the typology of frames into five things: conflict, economy, progress, moral, and episodic. Dahinden's framing approach is interesting because it differentiates between issues and frames. January and December 2014-2021 were selected because this research does not focus on specific issues. January is a critical moment to reflect on human rights issues over the past year and the next. In addition, December is the month of commemoration of International Human Rights Day. The study results conclude that Kompas uses two different frames in its editorial related to human rights issues. In civil and political human rights, Kompas consistently uses a moral frame. Meanwhile, Kompas uses episodic, economic, and moral frames on economic, social, and cultural issues.</span></p> Senja Yustitia, Panji Dwi Ashrianto Copyright (c) 2022 CHANNEL: Jurnal Komunikasi Tue, 25 Oct 2022 00:00:00 +0000 Twitter as a Public Sphere for COVID-19 Vaccine Discussion <p><span style="font-weight: 400;">This study aims to discover how Gen Z discusses the COVID-19 vaccine through social media discussion, participation, and ideas in a virtual public space. Recently, online media coverage has been massive, especially regarding the COVID-19 vaccine produced in Indonesia or purchased by the Indonesian government from foreign countries. Another thing that was also discussed was the priority of the vaccine recipients, which ministers in Indonesia presented with different approaches. Coordinating Minister for Human Development and Culture, Muhadjir Effendy, emphasized that lecturers and teachers are prioritized to receive vaccines. Previously, the coordinating minister for the Economy, Airlangga Hartarto, said medical personnel was prioritized. The Chief Executive of COVID-19 Handling and National Economic Recovery Committee (KPCPEN), Erick Thohir, also stated that health workers were a priority.</span></p> <p><span style="font-weight: 400;">Meanwhile, the Minister of Health, Terawan, noted that the priority for vaccine recipients is medic, paramedic, public services, TNI/Polri, and all educators. This variety of information and news is understood differently by the Indonesian people, including among Gen Z. Using the virtual public sphere, where freedom of expression in a democratic manner is the key to the emancipatory communication process. This research method uses extensive data analysis to collect conversations about the COVID-19 vaccine on social media, especially on Twitter, from 1-31 March 2021. The results show that although Generation Z is actively involved in the COVID-19 Vaccine discussion, they are not The Prominent Key Opinion Leader (KOL), who is the key player in communicating this issue via Twitter.</span></p> Lestari Nurhajati, Xenia Angelica Wijayanto, Lamria Raya Fitriyani Copyright (c) 2022 CHANNEL: Jurnal Komunikasi Tue, 25 Oct 2022 00:00:00 +0000 The Relationship between Brand Ambassador Song Joong Ki with Scarlett Whitening Brand Image <p><span style="font-weight: 400;">With the development of technology and information, the competition between companies is getting tougher. Using a brand ambassador is undoubtedly one of the marketing strategies that can communicate the brand and improve the brand image. Of course, every company wants its products to have a good impression and be accepted by various circles of society. The purpose of the study was to determine the relationship between the Scarlett Whitening brand ambassador, Song Joong Ki, and the brand image of the Scarlett Whitening product. This research uses descriptive quantitative analysis. The sampling technique used in this research is purposive sampling. The data collection used in this research is using a questionnaire. The results of this study obtained the correlation coefficient of the X variable, namely the brand ambassador, with the Y variable, namely the brand image, 0.997. This value proves that Song Joong Ki's brand ambassador has a strong relationship with the brand image of Scarlett Whitening products.</span></p> Aminah Devina Fajri, K. Y.S. Putri, Dini Safitri Copyright (c) 2022 CHANNEL: Jurnal Komunikasi Tue, 25 Oct 2022 00:00:00 +0000 Social Media Literacy of Tourism Village Activists in Wanurejo, Borobudur: <p><span style="font-weight: 400;">Borobudur Temple is one of the five Indonesian super-priority destinations targeted to be the "New Bali." Wanurejo tourist village is one of the areas affected by this and is considered a buffer zone to develop. Therefore, skilled human resources are required in the use of digital technology, especially social media, to be able to promote tourism destinations extensively and to increase tourism visits. This study compared and analyzed Wanurejo tourism village activists' social media literacy levels based on socioeconomic circumstances, particularly age. In order to acquire the data, a questionnaire was used as a data collection instrument. The 87 respondents who were Wanurejo tourism village activists make up the sample for this study. Data analyses were performed using descriptive and differences analysis. The findings demonstrated that the most popular social media platforms for communication, promotion, and information retrieval were WhatsApp, Instagram, and Facebook.</span></p> <p><span style="font-weight: 400;">Additionally, Wanurejo tourism village activists had moderate social media literacy (71.58), characterized mainly by technical mastery. Based on the characteristics of the respondents, younger tourism village activists had a better level of social media literacy than older ones. According to the latest education, a higher education level was associated with greater social media literacy. As for the aspect of gender, income, and work experience, there were no notable differences in social media literacy. Therefore, strengthening social media literacy to support tourism promotion needs to be focused on millennials and highly educated tourism village activists.</span></p> Yoana Puspita Sari, Zulfikar Bagus Pambuko, Lintang Muliawanti, Athia Fidian Copyright (c) 2022 CHANNEL: Jurnal Komunikasi Tue, 25 Oct 2022 00:00:00 +0000 Content Marketing Analysis of Body Positivity Campaign on Instagram: <p><span style="font-weight: 400;">Women often lack confidence in their body shape. Apart from the lack of confidence, women’s bodies are also the target of humiliation and harassment, such as body shaming, especially on social media. With these problems, various organizations and business enterprises have sprung up. One of them is Nipplets, an online shop that sells lingerie. Nipplets has launched a “Real People Real Body” (RPRB) campaign to involve their customers as models to represent lingerie products. The problem formulation in this study is how to analyze the content of the RPRB campaign on the @nipplets_official Instagram account. This study aims to determine the role of the RPRB campaign in Nipplets content marketing using posts, hashtags #realpeoplerealbody, and tags or mentions. The theoretical foundations used in this study include representation, campaign theory, and social media marketing. This study used a descriptive approach within the textual analysis. The RPRB I campaign was an initiative to spread awareness of body positivity. The RPRB II campaign was considered successful in symbolizing the muse. </span><span style="font-weight: 400;">In contrast, the RPRB III campaign was a continuation of the campaign using relevant tags consistently and in line with images and captions. The RPRB campaign trilogy by Nipplets has completed the interaction, which can be marked by customers wearing Nipplets lingerie products. The RPRB I, II, and III involvement support the marketing of Nipplets lingerie to answer the phenomenon of humiliating women’s bodies in Indonesia.</span></p> Gabriela Swastika, Felicia Audrey, Felita Purnomo Copyright (c) 2022 CHANNEL: Jurnal Komunikasi Tue, 25 Oct 2022 00:00:00 +0000 Media Convergence Strategy on Metro TV: Optimizing the Use of New Media in the OPSI Program <p><span style="font-weight: 400;">This study aims to determine Metro TV's media strategy in media convergence, especially in optimizing the use of new media for broadcast programs: "OPSI." This study describes how the media implements the use of social media for the development of tv programs. The method in this study uses descriptive qualitative with in-depth interviews and observations. Metro TV seeks to optimize the advantages of new media for media convergence to broadcast in a multiplatform way. These advantages include multimedia, topicality, fastness, update, flexibility, breadth, and interaction. It is used to expand the reach and adapt to the audience's habits in consuming media today. Moreover, it can be used as a medium for promotion before the program airs.</span></p> Medo Maulianza, Arleen Ariestyani, Riana Jogi Ahdareni, Limia Aprilianti Copyright (c) 2022 CHANNEL: Jurnal Komunikasi Tue, 25 Oct 2022 00:00:00 +0000 Political Social Responsibility of Council Members in Implementing Public Policy: <p><em><span style="font-weight: 400;">This article aims to determine council members' involvement in carrying out their duties and responsibilities related to community empowerment. Furthermore, to find out how council members maximize the potential of the region and its community with a power and policy approach. Political CSR is an inherent obligation of parliamentarians because the people elect them in a formal and legal contest. The carried-out mandate should present full responsibility to struggle for the community's welfare in internal work as a legislative product holder and external work in serving the community. This research uses an intrinsic case study approach with the object of research on legislative members in the Grobogan Regency. The socio-political responsibilities of the parliamentarians will be studied based on the triple C approach; they are Community Relations, Community Empowerment, and Community Service. Community relations aim to foster a harmonious relationship between organizations (politicians) and the community to increase social awareness and mutual understanding. Community Empowerment is an effort to develop community potential and overcome existing societal problems. The involvement of council members in community empowerment is implemented in three stages: good community relations, community empowerment in the form of community advocacy, and creating an institution that educates the community and community service by prioritizing comprehensive services.</span></em></p> M. Nastain, Rosalia Prismarini Nurdiarti Copyright (c) 2022 CHANNEL: Jurnal Komunikasi Tue, 25 Oct 2022 00:00:00 +0000 Digital Literacy as The Basis for The Use of Digital Wallets during COVID-19 Pandemic <p><span style="font-weight: 400;">This research aims to find out how far students in Yogyakarta carry digital literacy as the basis for using their e-wallets. An E-wallet is one of the cashless payment tools currently a means of payment that is widely used by the people of Indonesia, especially the younger generation. Students, as part of the younger generation, often use e-wallets as a means of payment instead of cash. Students have a basic knowledge of digital wallets from experience and the information they get from their environment. The basis of expertise is digital literacy by students using e-wallets. </span></p> <p><span style="font-weight: 400;">This research uses a qualitative research method with resource sampling and purposive techniques. Researchers used data collection techniques with interviews and document studies to find data from sources. Then the data can be tested by triangulation of the data source.</span></p> <p><span style="font-weight: 400;">This research results in students actively using digital wallets in online transaction activities. From this practice, if referring to digital literacy competencies using ten JAPELIDI competencies in four quadrants, functional and critical consuming quadrants are the most dominant carried out by students. At the same time, the other quadrant has yet to be done by students using digital wallets.</span></p> <p><br /><br /></p> Marzuki Darmawan, Indah Wenerda Copyright (c) 2022 CHANNEL: Jurnal Komunikasi Tue, 25 Oct 2022 00:00:00 +0000 Indonesian Newsroom Management on Uyghur News Coverage <p><span style="font-weight: 400;">The case of the Uyghur ethnic in Xinjiang, China, has drawn global attention, and so has the media coverage of this issue. In Indonesia, the Uyghur issue attracts people’s attention due to religious sentiment. This article aims to determine how Indonesian mass media newsroom management is in Uyghur news coverage. Much previous research discusses how Indonesian media news coverage towards the Uyghur issue, but most use content analysis methods. Meanwhile, the primary data of this article is an interview with the journalist. Two media, Tempo and Republika, have been chosen as the subject matter, as both have different ideologies: human rights (Tempo) and Islam (Republika). The results show that both media use psychological proximity as a consideration in choosing information and news angles for the Uyghur issue. In organizing, both media do not form specific teams or order journalists based on particular skills to cover it. In the fundamental phase, both media admit difficulties in news coverage due to the limited access in Xinjiang directly, so for the news that happens in China. They can only use foreign news agencies, then rewrite the information to contextual the issue for Indonesian readers. For issues related to Uyghur in Indonesia, both media gather the information by direct reporting and interviewing Indonesian government officials or Islamic organizations. For the controlling phase, Republika did formal and informal procedures. Meanwhile, Tempo uses feedback from readers mentioned on social media and a board called Ombudsman.</span></p> Narayana Mahendra Prastya, Fikri S. Pambudi, Ida Nuraini Dewi Kodrat Ningsih Copyright (c) 2022 CHANNEL: Jurnal Komunikasi Tue, 25 Oct 2022 00:00:00 +0000 Nation and Cultural Branding on Instagram: <p><span style="font-weight: 400;">Indonesian Arts and Culture Scholarship (IACS), which displays Indonesian arts, and culture, is a program that the Directorate of Public Diplomacy holds for the Ministry of Foreign Affairs of the Republic of Indonesia. This program was started in 2003 and took place face-to-face until 2019. This program becomes an excellent opportunity for Indonesia to spread Indonesian values by forming nation-branding and creating a national image through </span><em><span style="font-weight: 400;">soft diplomacy</span></em><span style="font-weight: 400;">. This research analyzes how Instagram can play an essential role in promoting the 2019 IACS program so that the general public can know about this program. This research was analyzed by using the Circuit of Culture model. It is specified in Production moment to disclose how Studios and MoFA distributed messages through Instagram. By analyzing Instagram, we can find out how the account is managed and the content shared by the committee that holds the Instagram account. Data were taken based on interviews, social media, and government documents. The results are that MoFA does not use Instagram @iacs_kemlu well. It can be seen from the re-confirmation absence to the public regarding the date range of its program. As well as the minimal upload of documentation of the participants, MoFA is not carrying out the monitoring function regarding the inactive @bsbi_pdg account. Besides that, on Instagram @iacs.banyuwangi, Instagram management could be better. It can be seen on its Instagram account page.</span></p> Ni Putu Eka Budi Pradnya Wulandari Dewi, Nursyirwan Effendi, Emeraldy Chatra Copyright (c) 2022 CHANNEL: Jurnal Komunikasi Mon, 31 Oct 2022 00:00:00 +0000