CHANNEL: Jurnal Komunikasi

Uncovering the Factors That Influence the Public to Spread Infodemic in Indonesia

Rendra Widyatama — 2023-10-09

This study aims to explain factors that influence people to continue disseminating the infodemic even when they have a high level of education. This research uses a qualitative approach with data mined using interview techniques and literature studies. The qualitative research gathered data through in-depth online interviews and literature studies. Key informants, including experts in Communication Science, Religion, Social Media, and Health, were interviewed using semi-structured interviews, allowing for flexible yet focused discussions. The study's findings identify 12 factors contributing to the continued spread of the infodemic, including social media ownership, a critical attitude towards information, information-seeking skills, emotional maturity in processing information, the demands of daily life, the frequency of social media use, social media friend networks, efforts to enhance digital literacy, a tendency to avoid seeking information clarification, a narrow interpretation of religious teachings, belief in conspiracy theories, and specific underlying motives. This research contributes significantly by shedding light on this pressing issue, offering insights crucial for formulating evidence-based policies and interventions to enhance digital literacy and effectively counter the infodemic. Future researchers should concentrate on investigating motive aspects. Moreover, rigorous statistical tests in quantitative research can also be considered to enhance the depth of analysis, providing a quantitative measure of the influence exerted by each identified factor.

Optimizing Instagram Engagement Strategies for Sustainable Tourism: A Case Study of Ciburial Village

Kartika Sari Yudaninggar — 2023-10-09

The aim of this study is to explore the Instagram content management within Ciburial Village, a thriving tourist destination in Bandung Regency, West Java. In the evolving landscape of sustainable tourism, the role of social media platforms, especially Instagram, is pivotal in shaping the narratives of tourist destinations. This study utilizes quantitative content analysis by scrutinizing 134 Instagram uploads from 2021 to unravel the patterns of photo and video uploads, caption messaging, geotagging, and hashtag usage. The findings reveal a preference for photo uploads, predominantly showcasing the vibrant activities of Ciburial Village. Informative captions, while prevalent, lack persuasive elements that can enhance user engagement. The analysis highlights a limited utilization of interactive features, leading to a low engagement rate, a crucial metric for evaluating online presence. Notably, the study identifies the sparse interaction with other accounts and the predominant use of branded hashtags contributing to the account's engagement challenges. The study underscores the importance of fostering a user-centric approach in Instagram content management. Encouraging active participation from followers in content creation and caption ideation can stimulate increased interaction and bolster community bonds. The research contributes significantly to enhance engagement, nurture a vibrant online community, and contribute significantly to sustainable tourism practices by adopting a more inclusive and participatory strategy.

Navigating Digital Frontiers: Analyzing the Strategies and Impact of Islamic Da'wah on Instagram

Abdi Ar-Ridho — 2023-10-09

In the wake of the digital revolution, online platforms have become pivotal arenas for religious discourse, reshaping traditional preaching methodologies. This study delves into the dynamic landscape of Islamic da'wah on Instagram, focusing on two prominent accounts, @abuazzamtv and @salaf.alummah. Leveraging a qualitative research approach, this research integrates SWOT analysis and Business Model Canvas (BMC) examination to unravel the intricacies of these accounts. The analysis unveils the strengths, weaknesses, opportunities, and threats faced by these platforms, shedding light on their unique strategies and challenges. @abuazzamtv, renowned for its extensive outreach, faces challenges in reciprocal engagement, while @salaf.alummah grapples with content format limitations. Despite these challenges, both accounts exhibit innovative approaches, including diverse content creation and active collaborations. Through strategic recommendations emphasizing interactive engagements and diverse content formats, this study offers valuable insights for enhancing the impact of online religious discourse on Instagram, fostering enduring connections in the digital age.

Public Perception of Islamic Higher Education Institutions on Twitter in Indonesia: A Social Media Sentiment Analysis

Rofingatun Nikmah — 2023-10-09

With the advent of social media, particularly Twitter, public opinion has become a dynamic and influential force. This study explores the public's perception of Islamic higher education institutions on Twitter, employing sentiment analysis to decipher the nuances of public sentiment. A comprehensive quantitative research methodology employing sentiment analysis was applied to a dataset of 11,809 tweets collected from 2018 to 2022, all focused on perceptions of Islamic higher education. The preprocessing phase involved cleaning, case folding, punctuation, number removal, stopword elimination, and tokenization. Sentiment analysis techniques were utilized to categorize tweets into positive, negative, or neutral sentiments. The analysis revealed a prevalent positive sentiment, constituting 73.16% of the dataset, 21.37% exhibited negative sentiment, and 5.47% reflected neutral sentiment. Visualizations, including word clouds, highlighted key topics shaping public perception. Words like "university," "religion," and "student" emerged prominently, influencing sentiment across categories. These results underscore a positive public perception of Islamic higher education, indicating the effectiveness of social media in shaping favorable opinions. The research emphasizes the significance of social media, specifically Twitter, as a platform for fostering positive perceptions of Islamic higher education. Strategic communication, proactive content dissemination, and responsive engagement are essential for enhancing institutional image. Future research directions, including advanced methodologies like topic modeling and word association techniques, promise a deeper understanding of public sentiment nuances, guiding educational institutions and policymakers toward effective social media engagement strategies

Social Media in Electoral Communication: A Case Study of Strategic Initiatives by Bantul Election Commission for the 2024 Elections

Eka Anisa Sari — 2023-10-11

In the contemporary landscape of democratic processes, the role of social media has become instrumental in shaping political communication strategies. This study investigates the nuanced dynamics of social media utilization, with a specific focus on its impact on the effectiveness of communication strategies employed during the 2024 Elections by the Bantul Election Commission (KPU Bantul) in Indonesia. Recognizing the potential of social media in enhancing voter participation, KPU Bantul strategically employed platforms such as Instagram, websites, and YouTube to educate, engage, and mobilize the public. Through a qualitative analysis rooted in social media theory and communication strategy frameworks, this research explores the innovative methods used by KPU Bantul. Key findings encompass strategic networking and coordination, digital literacy initiatives targeting novice voters, challenges in measuring social media impact, and the transformative potential of integrating social media within electoral processes. The study not only sheds light on the intricate mechanisms of social media utilization but also offers practical insights for improving social media initiatives in future electoral contexts.

Optimizing Public Communication in the Digital Era: A Case Study of the Ministry of Communication and Information Technology in Indonesia

Tristiani Susanti — 2023-10-11

Effective public communication is pivotal in today's digital age, where the interplay of various channels and media platforms shapes societal interactions. This study delves into the intricate domain of public communication, focusing on the Ministry of Communication and Information Technology (KOMINFO) in Indonesia. Employing qualitative research methods, including case studies, observations, interviews, and document analysis, this research investigates KOMINFO's strategies, particularly its social media communication initiatives. The study illuminates the challenges faced by the government in bridging communication gaps with the public and explores the innovative solutions deployed, including the utilization of social media platforms, digital literacy programs, and the engagement of skilled communicators. Despite commendable efforts, challenges persist, especially in the context of crisis communication, such as during the COVID-19 pandemic. The study concludes by emphasizing the need for ongoing research to align expectations with outcomes and offers valuable insights for policymakers and practitioners aiming to optimize public communication strategies in the evolving digital landscape.

Hijab Discourse in Indonesia: Unraveling the Narratives of Freedom, Religion, and Media Representation

Tri Kurnia Revul Andina — 2023-10-20

This study delves into the intricate narratives surrounding the hijab in Indonesia, exploring the multifaceted perspectives presented by Deutsche Welle (DW) Indonesia, a transnational media entity. In the context of Indonesia, a nation characterized by religious diversity, the hijab has become a focal point of discussions, particularly concerning its compulsory nature and its implications for women's freedom and religious identity. The study critically analyzes DW's portrayal of hijab-wearing Indonesian Muslim women, highlighting the interplay between media representations, cultural identities, and societal perceptions. Employing Sara Mills' critical discourse analysis, the research examines the subject-object positions within DW's coverage, unraveling the complexities of hijab discourse. Through the examination of DW Indonesia's coverage, the study reveals diverse perspectives, emphasizing the non-compulsory nature of hijab, the potential limitations it imposes on women, and the societal pressures associated with wearing it. However, the research underscores the need for a cautious interpretation of these narratives, recognizing the inherent complexities of individual choices, sociocultural backgrounds, and religious beliefs. The study also addresses the influence of global perceptions and Western biases, urging a critical approach to media representations. The research not only contributes to the scholarly discourse on media representations but also critically examines the intersection between religion, freedom, and media influence in contemporary Indonesian society.

Strategic Cyber Public Relations: A Case Study of PT PLN Nusantara Power’s Engagement on Instagram

Monika Teguh — 2023-10-19

In the wake of the COVID-19 pandemic, digital communication channels, particularly social media platforms, have become pivotal for organizations worldwide. This study presents a detailed analysis of PT PLN Nusantara Power’s (PT PLN NP) strategic Cyber Public Relations (PR) activities on Instagram. PT PLN NP, a leading energy company in Indonesia, adeptly navigated the digital landscape, earning recognition as the "Most Popular BUMN Subsidiary in Digital Media." Through a comprehensive exploration of PT PLN NP’s cyber PR strategies, encompassing planning, implementation, and evaluation stages, this research provides valuable insights into effective online engagement. The study delves into the contextualization of content, emphasizing its alignment with both internal company dynamics and public interests. It highlights the importance of communication strategies, focusing on the creation of valuable, engaging content tailored to audience needs. Collaborative initiatives, involving partnerships with external entities, are examined as essential components fostering brand affinity. Additionally, the study underscores the significance of real-time interaction and connection with the audience, ensuring the company’s responsiveness and fostering a sense of community. This research offers a robust framework for organizations aiming to enhance their cyber PR efforts, emphasizing the importance of Instagram as a strategic communication tool.

Harmonious Coexistence: Intercultural Communication Dynamics Between Legal Immigrants and Residents in Gading Serpong

Mardiana Simbolon — 2023-10-21

This research delves into the intricate dynamics of intercultural communication within the context of legal immigration, focusing on the community of Gading Serpong. This study employs qualitative research methods to explore the multifaceted interplay of language, social norms, economic collaboration, and government initiatives in fostering harmonious relationships between legal immigrants and residents. Despite linguistic and cultural disparities, the residents of Gading Serpong exhibit a remarkable willingness to engage in dialogue, mutual understanding, and reciprocal respect. The study uncovers the pivotal role of collaborative efforts, inclusive educational practices, and responsible media portrayals in facilitating social integration. Furthermore, the proactive involvement of the local government and community initiatives contributes significantly to creating an inclusive environment, ensuring immigrants are valued members of society. The findings underscore the importance of sustaining efforts to promote ongoing dialogue, cultural awareness, and inclusivity, solidifying Gading Serpong as an exemplar of cultural harmony and diversity within the Indonesian context.

Nurturing Healthy Media Consumption Habits in Early Childhood: A Social Campaign Approach

Suci Lukitowati — 2023-10-24

In contemporary society, the pervasive presence of digital devices has profoundly influenced the media consumption patterns of young children, presenting challenges and opportunities for their development. This study explores the impact of media content on early childhood and the urgent need for informed parental supervision. Utilizing a Research and Development (R&D) methodology, a comprehensive social campaign titled "Healthy Watching" was developed and implemented in Pontianak, Indonesia. The campaign aimed to empower parents, particularly mothers, with the knowledge and skills necessary to guide their children's media interactions effectively. Through educational seminars, videos, stickers, and social media platforms, the campaign fostered awareness about age-appropriate content, screen time limits, and the importance of active parental engagement. The campaign's efficacy was evaluated through stakeholder engagement and behavioral assessments of eight target mothers. The results indicate significant improvements in knowledge, attitudes, and behaviors, emphasizing the campaign's success in promoting healthy media consumption habits. This study provides valuable insights into the design and implementation of social campaigns to address the challenges of digital media in early childhood.