PRATIWI, Desna Aryana; PERDANA, Daffa Zaki; RAMADHANI, Rizky Wulan; UTAMI, Sabrina Rahma; BRAMANTYO, Bagus Dwi. #TimPakeTangan: Leveraging Electronic Word of Mouth for Payakumbuah’s Marketing Strategy on Twitter. CHANNEL: Jurnal Komunikasi, [S. l.], v. 13, n. 2, p. 167–177, 2025. DOI: 10.12928/channel.v13i2.1643. Disponível em: http://journal1.uad.ac.id/index.php/channel/article/view/1643. Acesso em: 9 jan. 2026.